Advertures in Advertising 2009 : Page 2
Get The Most Out Of Your Advertising Dollars! Promotional Products Deliver Memorable Impressions for Less Than a Penny! In today’s cluttered and competitive marketing environment it’s difficult to find the perfect promotion to get your message seen and still stay within your budget. Your promotional dollars have to work harder and you have to be smarter with every decision on how to spend them. We have some great news for you; we’re here to help you with this process. With our expertise in the promotional products industry we can help you select the perfect promotion for your next event! We’re an independently owned and operated promotional marketing consultancy that has partnered with the industry’s leading distributor network to bring you the expertise and buying clout you need to find the products that will build your brand without breaking your budget. We’ll work with you every step of the way to understand your needs and put together a promotional solution that works. We know that promotional products are the fuel that can rev up any advertising or marketing program. The Advertising Specialty Institute (ASI) recently conducted a study† to understand how advertising specialties influence end-users’ purchasing decisions; determine the number of impres- sions of popular advertising specialties; and analyze the Cost per Impression (CPI) of advertising specialties compared with other popular advertising media. Here are the results: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received. 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive. Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item. More than three-quarters of respondents have had their items for more than 6 months. The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media. We’re ready to work with you as your partner providing creative solutions for your advertising and marketing programs on time and on budget! Contact us today to help you with your next promotional event! *It is important that you inform your Promotional Consultant if you are shipping product into California or if product will be used by children under the age of 12. †Source: Advertising Specialty Institute. (2008). Advertising Specialties Impressions Study.
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